SCIENCE · STRATEGY · STORYTELLING

Hello, I'm Katerina.

MSc Science and Business Management · Utrecht University

I combine analytical thinking, commercial curiosity and creative communication to turn complex ideas into clear strategies, engaging stories and meaningful experiences.

Scroll to discover ↓

01 / ABOUT

Science-trained
strategist and communicator.

I began in molecular biology and genetics, where I developed a rigorous approach to research, evidence, and problem-solving.

My focus then expanded beyond scientific discovery to how ideas are communicated, evaluated, and translated into business decisions. That progression, from molecular biology to science communication and business, now shapes how I work across Science · Strategy · Storytelling.

02 / SELECTED WORK

Selected work.

Different challenges. One connected way of thinking.

01 / 04Content strategy & founder storytellingPlaygroundUtrecht University Centre for EntrepreneurshipTurning early-stage startup ideas into visual stories and short-form content.Explore project
Challenge
Help student founders explain what makes their ideas distinctive to a wider audience.
My role
Marketing & Communications Student Assistant.
What I did
Develop the communication strategy and content calendar, manage Instagram, and create visual narratives and short-form content while keeping the brand consistent.
Output or result
Social and video content for Playground (opens in a new tab)’s digital channels.
Skills demonstrated
Audience insight · Content strategy · Visual storytelling · Brand consistency
02 / 04Strategy, entrepreneurship & leadershipUtrecht University Business CourseUUBCFrom a Best Pitch Award to helping lead the programme and build its digital home.Explore project
Challenge
Shape a venture proposition as a participant, then help coordinate a programme for its next cohort.
My role
Previously one of 30 participants; now Vice-President.
What I did
Co-developed the HermoniQ (opens in a new tab) startup concept and business case. In the Vice-President role, coordinate programme planning, events, and engagement with students and business partners; designed and launched UUBC.nl (opens in a new tab).
Output or result
HermoniQ received the Best Pitch Award at UUBC Dragon’s Den 2026; UUBC.nl is live.
Skills demonstrated
Business cases · Pitching · Stakeholder coordination · Collaborative leadership
03 / 04Creative communication & digital contentInfinityGreeceMarketing & CommunicationsMaking ideas relevant to different audiences across digital platforms.Explore project
Challenge
Communicate the organisation’s ideas in formats that work for different digital audiences.
My role
Marketing & Communications Volunteer.
What I did
Created and edited social media and promotional content, adapting the message and visual story to each platform.
Output or result
Social media and promotional content created for InfinityGreece (opens in a new tab).
Skills demonstrated
Audience adaptation · Editing · Digital content · Visual storytelling
04 / 04Analytical thinking & translating complexityUMC Utrecht researchVan Jaarsveld GroupApplying structured problem-solving to CRISPRa-based diagnostic research.Explore project
Challenge
Investigate CRISPRa applications for identifying mRNA splicing abnormalities in RNA-seq diagnostics.
My role
MSc Research Intern.
What I did
Designed experiments, analysed data, troubleshot protocols, and communicated findings within a multidisciplinary team.
Output or result
Completed MSc research thesis, graded 8/10.
Skills demonstrated
Evidence-based analysis · Independence · Resilience · Technical communication
Explore my full journey
03 / EXPERIENCES

A journey across
disciplines.

Follow the chapters from earliest to latest, or open the moment that interests you. Each one adds another way of working across science, business and communication.

10 chapters · earliest to latest
CHAPTER 06Master’s

2025–Present

I connected research with business questions

MSc Science and Business Management · Utrecht University & UMC Utrecht

My dual-track MSc asks how scientific findings can become useful beyond the lab. In the Van Jaarsveld Group at UMC Utrecht, I investigated CRISPRa-based applications for identifying mRNA splicing abnormalities in RNA-seq diagnostics.

Read the outcome

I designed experiments, analysed data, troubleshot protocols and communicated findings with a multidisciplinary team. My research thesis was graded 8/10; the process strengthened my ability to manage uncertainty and translate technical work into clear conclusions.

Katerina in a black blazer in a library
06 / 10
04 / SKILLS

What I bring
to the table.

Four ways I connect
ideas, people and impact. ↘

1.

Audience and brand communication

I turn complex ideas into clear stories shaped around the people they need to reach.

  • Content strategy
  • Visual storytelling
  • Message development
  • Audience adaptation

Evidence At Playground, I develop the content calendar and create short-form stories for student founders.

2.

Commercial and strategic thinking

I connect an unmet need to a proposition people can understand, test and support.

  • Business cases
  • Value propositions
  • Market awareness
  • Entrepreneurship

Evidence My team developed HermoniQ and presented the UUBC Best Pitch Award-winning case.

3.

Analytical problem-solving

I use evidence and structured analysis to make progress when the answer is uncertain.

  • Research design
  • Data interpretation
  • Structured analysis
  • Evidence-based decisions

Evidence At UMC Utrecht, I designed experiments, analysed data and communicated findings across disciplines.

4.

Collaborative leadership

I bring people and moving parts together to turn plans into shared action.

  • Project ownership
  • Stakeholder engagement
  • Event coordination
  • Programme representation

Evidence As UUBC Vice-President, I coordinate events and partner engagement and launched UUBC.nl.

05 / EDUCATION

The academic
foundation.

The credentials matter.
What they shaped matters more.

2025–2027

MSc Science and Business Management

Utrecht University · Dual-track programme integrating scientific research with business, innovation, and commercial application

2020–2024

BSc Biology

Aristotle University of Thessaloniki · GPA 8.51/10

2014–2020

De La Salle High School

GPA 20/20 · First among all graduates

06 / BEYOND THE CV

Who I want to be when I grow up.

The qualities little me was already beginning to discover, and the ones I still choose to grow into.

01

Curious

Always asking “why?” and “how?”, in science and in life.

02

Idealistic

Believing in the potential for meaningful change, growth, and progress.

03

Explorer

Finding inspiration in new places, perspectives, and complex questions.

Katerina as a child sitting on a white swing
Still asking “why?”
04

Driven

Using my work and ideas to contribute to something bigger than myself.

05

Collaborative

Knowing that different perspectives and shared effort create stronger outcomes.

06

Lifelong learner

Treating every experience as a chance to rethink, learn, and keep growing.

07 / BEYOND THE CV

Things that make me, me.

A small constellation of the people, places and everyday moments that keep me curious, grounded and fully myself.

ceramicsdancinggetting lost in a booksummer swimslong conversationstrying new food
A mountain landscape reflected in a lake in Norway
Hiking in nature
Katerina and her family hiking in the mountains
Family adventures
Katerina laughing with friends by the sea
Friends who feel like home
Katerina and a friend beside red telephone boxes in London
Wandering somewhere new
Katerina at the Utrecht Marathon event
Moving my body
Red lights and a large crowd at a concert
Music, loud
A sunlit view of the sea through an open doorway in Greece
Sun, sea & Greece
Two plates of homemade pancakes on a breakfast table
Slow, homemade mornings

One last thing

Have an idea worth
exploring together?

I'm always open to thoughtful conversations, creative collaborations, and opportunities where Science · Strategy · Storytelling come together.